AdFest has organised a Radio Workshop

Speaker Sessions

For the first time, AdFest has organised a Radio Workshop, to be conducted by highly-acclaimed radio guru Tony Hertz.

The informative half-day programme, entitled “Radio for Art Directors” was so popular that the workshop was to be repeated on the final day of the festival. At the workshop, Tony coached creatives on what makes a good radio commercial, and how to bring that good commercial to greatness.

Says Tony Hertz, managing director and creative director of Hertz;Radio and Other Clever Advertising and the judging chairman for AdFest Radio Lotus Awards, “There is a misconception that as one of the smaller categories, radio awards are the easiest awards to win, but this is not the case. Award-winning radio advertising needs great conceptual ideas and to be produced to the highest international standards.”

Speakers for day two at AP AdFest 2006 focused on finding that great creative idea. Peter Souter from AMV BBDO, London talked about “The Evolution of Guinness”, specifically explaining the route that the agency took to get to its award-winning work for the famous beverage.

He took delegates on a journey of advertising development that featured a selection of commercials from AMV BBDO that “all do a smart thing”. That “thing” was that they all turn the problem upside down to become the solution. His presentation amply illustrated that great ads have a simple, emotional communication running through them, which has the ability to change the way people think about what is being advertised.



Following Peter Souter, the Young Lotus Workshop moderating team from BBDO Asia took to the stage to update AdFest delegates on the latest from the reality of the creative process, which was filmed throughout the two-day event. T he BBDO team included Chris Thomas - Chairman & CEO BBDO Asia Pacific, Peter Souter - Deputy Chairman and CCO, AMV BBDO London, Suthisak Sucharittanonta - Chairman & CCO, BBDO Bangkok, David Guerrero - Chairman & CCO, BBDO Guerrero/Ortega and Simon Bond - Regional Director, Proximity Asia. The results of the Young Lotus Workshop will be revealed on Saturday at the Gala dinner and Awards presentation.

In the after-lunch slot, Mr. Benjamin Palmer giving advice on ‘Learning by doing' and Mr. Lewis Blackwell led a panel discussion with creatives expert in print, reviewing some of the print work entered and guiding delegates to ‘Look, don't read”.

AP AdFest 2007 is the largest yet. 5,012 creative works have been submitted from over five hundred agencies in forty-nine cities around the region - a six per cent increase on the number of entries entered in 2006.