Bangkok TVC Commercial Young Lotus
Friday 8 June 2007
BBDO CREATES A NEW REALITY SHOW FOR ADFEST 2007
BBDO CREATES A NEW REALITY SHOW FOR ADFEST 2007
BBDO Asia will be hosting the Young Lotus Workshop at the Asia Pacific Adfest awards in Thailand next week. Now in its fourth year, the objective of the Young Lotus is to develop fast rising creative talent from across the region by extending/challenging their creative skills and exposing them to senior advertising talent. This year BBDO Asia Pacific is launching an innovative approach to the Workshop. An approach that will see 30 young creatives from 15 different countries participating in the first reality based workshop of its kind, ever. During the 48 hours the creative development for the workshop takes place, the participants will be recorded and taped, leaving no part of the development process out. The ‘real’ process of each creative will then be observed and judged. Inspiring the young talent at the Workshop will be Chris Thomas, Chairman & CEO BBDO Asia Pacific, Peter Souter, Deputy Chairman and CCO, AMV BBDO London, Suthisak Sucharittanonta, Chairman & CCO, BBDO Bangkok, David Guerrero, Chairman & CCO, BBDO Guerrero/Ortega, and Simon Bond, Regional Director, Proximity Asia.Discover the Young Lotus in action and experience: The First Advertising Reality Show - Enter The Lotus at Adfest 2007. For more information, visit www.enterthelotus.tv
BBDO Asia will be hosting the Young Lotus Workshop at the Asia Pacific Adfest awards in Thailand next week. Now in its fourth year, the objective of the Young Lotus is to develop fast rising creative talent from across the region by extending/challenging their creative skills and exposing them to senior advertising talent. This year BBDO Asia Pacific is launching an innovative approach to the Workshop. An approach that will see 30 young creatives from 15 different countries participating in the first reality based workshop of its kind, ever. During the 48 hours the creative development for the workshop takes place, the participants will be recorded and taped, leaving no part of the development process out. The ‘real’ process of each creative will then be observed and judged. Inspiring the young talent at the Workshop will be Chris Thomas, Chairman & CEO BBDO Asia Pacific, Peter Souter, Deputy Chairman and CCO, AMV BBDO London, Suthisak Sucharittanonta, Chairman & CCO, BBDO Bangkok, David Guerrero, Chairman & CCO, BBDO Guerrero/Ortega, and Simon Bond, Regional Director, Proximity Asia.Discover the Young Lotus in action and experience: The First Advertising Reality Show - Enter The Lotus at Adfest 2007. For more information, visit www.enterthelotus.tv
You say Pattaya
You say Pattaya Esther Clerehan It’s not Cannes, but it’s close. The eighth annual Asia Pacific Adfest was held recently in Thailand and drew nearly 2000 delegates from all over the world.
Despite its dreary name, Adfest has grown steadily in prestige, and is regarded by many as the Cannes of the East.I flew by car from Bangkok to Pattaya. Co-passenger Michael Cook, CEO Film Graphics and TV Craft juror, slept peacefully as our driver cruised at 170+kph down the freeway, regularly slamming on the brakes as semi-trailers unexpectedly changed lanes in front of our car.Luckily, it only took us two hours to get there.Pattaya Exhibition and Convention Hall (PEACH) at the Royal Cliff Beach Resort is the home of Adfest and is certainly large enough to accommodate the festival.There are four hotels contained in the resort and they are identical in their 1970s cruise ship décor. The layout is baffling but there’s no denying that the overall scale is impressive.Several agency networks have begun attaching regional conferences to Adfest and no doubt Dentsu, JWT and TBWA have helped swell delegate numbers.Upon arrival, I had arranged to meet with some of the TBWA crew at the bar by the pool. But which pool? It took quite a while to establish that Cabbages and Condoms was actually the name of Mick Hunter’s and Ian Morton’s hotel. Located outside the Royal Cliff complex, C&C grows vegetables, promotes safe sex and hosts worldwide conferences.Adfest combines its various TV, print, direct marketing and interactive awards with a series of seminars over three days, and despite Pattaya’s distractions, conscientious delegates packed each screening and session.Seeing Donald Gunn’s presentation of The Gunn Report was a bit like pulling back the curtain to discover that the Wizard of Oz was a just little man with a microphone.Using an undisclosed formula, Gunn compiled a list of ads that won awards last year. His presentation was illustrated with lifeless fantasy league ladders of the “top” countries, agencies, production companies and brands. Gunn once produced a worldwide study on creativity and effectiveness, which everybody loved because the results concluded that award-winning ads sell more stuff.Sadly, The Gunn Report today is neither the predictor of awards, nor the measure of the effectiveness of creativity that it once was.Gunn has parlayed his eponymous brand into a mind-numbing computation of a lot of unidentified awards. In essence, he gets to travel the world spreading the joys of Excel software. Maybe there is something to his wizardry, after all.Offsite, things got racier. One night after the excellent TBWA and Finito poolside parties at the Sugar Hut Hotel, a group of us ventured into Walking Street, the red light district of Pattaya. Apparently it’s not the done thing to ask the spruikers for a girlie show combined with lady boys. After perusing several menus with offerings like pussy rat, pussy fish and pussy drink, we opted for the show at Top Girls and sat there bewildered as the naked girls...um...performed with darts, goldfish, mice and terrapins.It was particularly disturbing when a dart missed its balloon target and went down the back of my shirt.Toto, we’re definitely not in Cannes anymore.The Print and Outdoor Awards were a dry affair, held in a theatre style presentation on Friday night. Creative Juice, a TBWA affiliate in Bangkok, won Best of Show in Print for Tamiya toys. The ads depict objects and animals smashed on the road: a frog, a light bulb and a watermelon. The smashed pieces are numbered as they are in assembly instructions. TBWA Tokyo won the Outdoor Best of Show for its installation for Adidas featuring a live race up a building. Saatchi and Saatchi Singapore won the Direct Best of Show for the Republic of Singapore Navy.M&C Saatchi Sydney flew the flag for Australia, with one Gold and nine Silvers in print and outdoor for Herringbone, House and Il Vizio coffee. Publicis, Leo Burnett and Saatchi and Saatchi combined to host the huge Menage à Trois party after the print awards. The fantastic party, held on the beach at Royal Varuna Yacht Club, would have been perfect had the beer been chilled.On Saturday night the Television and Television Craft awards were handed out at the Gala Dinner. As tables were not place-marked, the crowd surged on the vast hall stocktake sale style, to secure their seats.The show moved along smoothly, and most astonishingly, the crowd’s noise never threatened to drown out the presentation.In the Craft section, there was no Best of Show. However, Australian production companies were well represented with Zoom Brisbane winning Best Cinematography for Yamaha’s ‘Get Dirty’ spot and Luscious International Sydney winning the award for Best Special Effects for The Smiths Snackfood Company’s ‘Flatworld’.The evening’s top honour went to Dentsu for the ‘Husky Girls’ commercial for Ajinomoto Stadium.The spot shows a college freshman bewildered by beautiful women who have deep, masculine voices, which is a result of all the yelling they do at the stadium.There was no official after party and the guests spilled into the various bars around the resort, deliberately creating hangovers to anaesthetise themselves for the ride back to Bangkok.Over three days, 244 Lotus awards were awarded for the 4,000+ entries received from over 400 agencies in 39 cities from around the region.It’s not Cannes yet, but it’s much closer to Oz.
Despite its dreary name, Adfest has grown steadily in prestige, and is regarded by many as the Cannes of the East.I flew by car from Bangkok to Pattaya. Co-passenger Michael Cook, CEO Film Graphics and TV Craft juror, slept peacefully as our driver cruised at 170+kph down the freeway, regularly slamming on the brakes as semi-trailers unexpectedly changed lanes in front of our car.Luckily, it only took us two hours to get there.Pattaya Exhibition and Convention Hall (PEACH) at the Royal Cliff Beach Resort is the home of Adfest and is certainly large enough to accommodate the festival.There are four hotels contained in the resort and they are identical in their 1970s cruise ship décor. The layout is baffling but there’s no denying that the overall scale is impressive.Several agency networks have begun attaching regional conferences to Adfest and no doubt Dentsu, JWT and TBWA have helped swell delegate numbers.Upon arrival, I had arranged to meet with some of the TBWA crew at the bar by the pool. But which pool? It took quite a while to establish that Cabbages and Condoms was actually the name of Mick Hunter’s and Ian Morton’s hotel. Located outside the Royal Cliff complex, C&C grows vegetables, promotes safe sex and hosts worldwide conferences.Adfest combines its various TV, print, direct marketing and interactive awards with a series of seminars over three days, and despite Pattaya’s distractions, conscientious delegates packed each screening and session.Seeing Donald Gunn’s presentation of The Gunn Report was a bit like pulling back the curtain to discover that the Wizard of Oz was a just little man with a microphone.Using an undisclosed formula, Gunn compiled a list of ads that won awards last year. His presentation was illustrated with lifeless fantasy league ladders of the “top” countries, agencies, production companies and brands. Gunn once produced a worldwide study on creativity and effectiveness, which everybody loved because the results concluded that award-winning ads sell more stuff.Sadly, The Gunn Report today is neither the predictor of awards, nor the measure of the effectiveness of creativity that it once was.Gunn has parlayed his eponymous brand into a mind-numbing computation of a lot of unidentified awards. In essence, he gets to travel the world spreading the joys of Excel software. Maybe there is something to his wizardry, after all.Offsite, things got racier. One night after the excellent TBWA and Finito poolside parties at the Sugar Hut Hotel, a group of us ventured into Walking Street, the red light district of Pattaya. Apparently it’s not the done thing to ask the spruikers for a girlie show combined with lady boys. After perusing several menus with offerings like pussy rat, pussy fish and pussy drink, we opted for the show at Top Girls and sat there bewildered as the naked girls...um...performed with darts, goldfish, mice and terrapins.It was particularly disturbing when a dart missed its balloon target and went down the back of my shirt.Toto, we’re definitely not in Cannes anymore.The Print and Outdoor Awards were a dry affair, held in a theatre style presentation on Friday night. Creative Juice, a TBWA affiliate in Bangkok, won Best of Show in Print for Tamiya toys. The ads depict objects and animals smashed on the road: a frog, a light bulb and a watermelon. The smashed pieces are numbered as they are in assembly instructions. TBWA Tokyo won the Outdoor Best of Show for its installation for Adidas featuring a live race up a building. Saatchi and Saatchi Singapore won the Direct Best of Show for the Republic of Singapore Navy.M&C Saatchi Sydney flew the flag for Australia, with one Gold and nine Silvers in print and outdoor for Herringbone, House and Il Vizio coffee. Publicis, Leo Burnett and Saatchi and Saatchi combined to host the huge Menage à Trois party after the print awards. The fantastic party, held on the beach at Royal Varuna Yacht Club, would have been perfect had the beer been chilled.On Saturday night the Television and Television Craft awards were handed out at the Gala Dinner. As tables were not place-marked, the crowd surged on the vast hall stocktake sale style, to secure their seats.The show moved along smoothly, and most astonishingly, the crowd’s noise never threatened to drown out the presentation.In the Craft section, there was no Best of Show. However, Australian production companies were well represented with Zoom Brisbane winning Best Cinematography for Yamaha’s ‘Get Dirty’ spot and Luscious International Sydney winning the award for Best Special Effects for The Smiths Snackfood Company’s ‘Flatworld’.The evening’s top honour went to Dentsu for the ‘Husky Girls’ commercial for Ajinomoto Stadium.The spot shows a college freshman bewildered by beautiful women who have deep, masculine voices, which is a result of all the yelling they do at the stadium.There was no official after party and the guests spilled into the various bars around the resort, deliberately creating hangovers to anaesthetise themselves for the ride back to Bangkok.Over three days, 244 Lotus awards were awarded for the 4,000+ entries received from over 400 agencies in 39 cities from around the region.It’s not Cannes yet, but it’s much closer to Oz.
The organisers of the Young Lotus Workshop
The organisers of the Young Lotus Workshop at this week's Asia Pacific Adfest awards have introduced a reality TV element to the competition.The participants, comprising 28 of the most promising young creatives in Asia, will take part in a three-day series of workshops given by some of Asia's most respected advertising professionals. They will then be asked to produce a 60-second commercial and a panel of judges will choose the best three to be broadcast at the Adfest awards.The reality TV element comes in the form of a crew of cameramen who will document the creative process of each of the participants, and their final output will be judged with the evolution from idea to final output taken into account.BBDO Asia, which is co-ordinating the workshop, hopes to sell a half-hour programme to television stations in the area."The Young Lotus Workshop has always had a low profile at the Adfest awards," said Suthisak Sucharittanonta, chairman and CCO of BBDO Bangkok and one of the judges of the competition. "People never recognise what the young creatives are doing so we want to use the footage to engage everyone coming here so that they can recognise the young talent in Asia."The brief for this year's competition will centre on the Thai resort of Pattaya, renowned for its beautiful beaches but more so for sex tourism. "It's about confronting some of the prejudices about Pattaya," said Chris Thomas, chairman and CEO of BBDO Asia Pacific, who is heading the panel of judges. "We want to show that there are some great things to do in Pattaya and that it's not just about go-go girls and bars."The young creatives were selected after winning competitions in their countries."They've been exposed to some of the most experienced creatives and they are going through a 48-hour process of converting an idea into an end-product under the full glare of 1500 of the best people in Asia," Thomas said.The panel of judges will consist of Thomas and Sucharittanonta, along with Peter Souter, deputy chairman and CCO of AMV BBDO London, David Guerrero, chairman and CCO of BBDO Guerrero/Ortega, and Simon Bond, regional director of Proximity Asia.
BBDO Asia's Young Lotus award
One of the highlights of the final night's awards was BBDO Asia's Young Lotus award. These young creative talents certainly got everyone watching (maybe that's because they were awarded first), and it seems there's no need to start panicking about finding new creative talent in the Asia Pacific region. The winners were creatives from Tokyo - Takayuki Nizawa and Masaya Asai. As reported last week on shots.net, the competition comprised of a three-day workshop in which 28 lucky young creatives from around the Asia Pacific region got to learn from the best. The project was a huge collaboration supported by BBDO Asia Pacific, to recognise the up and coming talent in the region.
There is far more to the Young Lotus competition than can be explained here, so to see behind the scenes films of the workshops as well as the other nominees and finalists check out ENTER THE LOTUS.The site should give you some indication of the work the creatives from Tokyo were up against, however the true winner and probably the most accurate way to sum up the Asia Pacific Advertising awards experience can be seen HERE
click here to view full article
There is far more to the Young Lotus competition than can be explained here, so to see behind the scenes films of the workshops as well as the other nominees and finalists check out ENTER THE LOTUS.The site should give you some indication of the work the creatives from Tokyo were up against, however the true winner and probably the most accurate way to sum up the Asia Pacific Advertising awards experience can be seen HERE
click here to view full article
AdFest turned to mobiles for a unique contest in its Young Lotus Workshop
Reflecting the immense popularity of mobile phones in Asia, where young consumers use them more as cameras, instant messaging devices and music players than mere telephones, AdFest turned to mobiles for a unique contest in its Young Lotus Workshop, which became one of the highlights of this year's AdFest.
"Asia is ahead of the U.S. when it comes to the adoption of new media like the internet and mobile phones," both by consumers and marketers, said Benjamin Palmer, CEO and chief creative officer of The Barbarian Group, Boston, who chaired the cyber jury.
At the workshop, moderated this year by BBDO, 28 young creatives from 14 countries had 24 hours to complete a 60" commercial on the topic "You can do good things in Pattaya," suggested by the town's mayor. Pattaya is best-known as a seedy spot catering to sex tourists, an image local leaders want to change.
The ads, many of which delighted delegates and were shown on continuous loop in the exhibition hall, were filmed with the video camera in a Nokia N931 mobile phone and then edited on laptop computers, "an exercise that shows how fast digital media is advancing and advertising skills are changing," said Suthisak Sucharittanonta, chairman-chief creative officer, BBDO, Bangkok.
The winning effort, by Team Tokyo, was filmed and will be edited into a 30-minute TV program that will be broadcast around Asia on TV stations as well as on MTV's Asian feeds.
click here to view full article http://www.adcritic.com/news/detail/index.php?q=49988
Young Lotuses battle it out at creative competition
Young Lotuses battle it out at creative competition
Bangkok, 21 February 2007 - Mr Jimmy Lam, President of the Asia Pacific Advertising Festival, proudly announced the 4th Young Lotus Competition. With this competition, AdFest seeks to recognize and encourage the rising stars in the region and offer creative young blood a chance to earn a winning place on the AdFest stage.
The Young Lotuses are made up of national champions from Asia, who will work in partner-teams under a select group of “trainers”, collectively called the Young Lotus Workshop Committee. This year, the Young Lotus Workshop is run by BBDO, and chaired by Suthisak Sucharittanonta, Chief Creative Officer, BBDO Bangkok.
The Workshop takes place over two or two and half days prior to AdFest itself. This includes a full day of speaker sessions by industry heavyweights; Simon Bond, Proximity Asia; Alex Lim, BBDO Singapore; David Guerrero BBDO Guerrero/Ortega; Suthisak Sucharittanonta, BBDO Bangkok and Chris Thomas, BBDO Asia Pacific, who will speak on topics from Art Direction, to Advertising in a New Environment. After that, the partner-teams will spend 24 gruelling hours working on a real brief, which will be judged by the Young Lotus Workshop Committee.
The winning team will be announced at the AdFest and will be presented with an award on stage. The winning works will also be exhibited during the event.
The Young Lotus Competition is renowned for polishing and refining the gold potential that is inherent in talented young creatives. It creates an environment that allows them to develop skills and learn from award-winning creative directors/gurus and sharpen their talents so they can compete in the lively atmosphere of AdFest. With the confidence they have acquired from this competition, Young Lotuses have gone on to win awards at other shows in the region and internationally.
the Gunn Report Showreel of The Year
AdFest delegates enjoy discounts to the Gunn Report & Showreel of The Year
BANGKOK, 5 March 2007 – AdFest is delighted to bring its delegates a US$70 discount on the Gunn Report & Showreel of the Year. Normally retailing online at £105 on www.gunnreport.com, this publication is now offered to AdFest delegates at a reduced price of £70.
A hard-cover full colour book housing The Showreel of The Year on DVD also includes the Gunn Report (findings, commentary and league tables for the world's most awarded commercials, print ads and campaigns, agencies, agency networks, production companies, directors, advertisers (brands) and countries of the year); Colour key frames, synopses and full credits for each of the commercials; Print Hall-of-Fame, Special Guest Essays from Lee Clow (TBWA Worldwide), Tony Davidson (Wieden + Kennedy, London), Prasoon Joshi (McCann Erickson, Asia), Jose Molla (la comunidad, Miami), Allen Rosenshine (BBDO), Toni Segarra (SCPF), Bob Isherwood (Saatchi & Saatchi), and also the Gunn Report Records from 1999.
Launched in 1999 by Donald Gunn, the Gunn Report combines winner lists from all major advertising award contests in the world - national, regional and global and establishes the annual worldwide league tables for the advertising industry. The annual Gunn Report & Showreel of the Year has caught on worldwide, and is regarded as “the official” measure of competitive excellence for the advertising industry.
The Gunn Report & Showreel of The Year can be purchased at The Gunn Report stand at AdFest 2007, which takes place from 14-17 March 2007 at PEACH, The Royal Cliff Beach Resort in Pattaya, Thailand. For registration and entry details, please visit www.adfestawards.org.
Young Lotus competition
Young Lotus competition - a new reality show is created by BBDO Asia
Bangkok, 6 March 2007 – For its 10th anniversary, the AdFest Working Committee has invited BBDO Asia, an Omnicom company, to host the Young Lotus Workshop at the Asia Pacific AdFest Awards in Thailand. Now in its fourth year, the objective of the Young Lotus is to develop fast rising creative talent from across the region by extending / challenging their creative skills and exposing them to senior advertising talent.
Jimmy Lam, President of the AdFest Working Committee says, "The Young Lotus Workshop starts a fire in the belly of participants that keeps smouldering, until long after AdFest closes. Contestants are exposed to a wealth of experience and talent, learn the thrill of close competition and build relationships across the region that they will remember for the rest of their careers."
This year BBDO Asia is launching an innovative approach to the Workshop. Its approach will see 30 young creatives from 15 different countries participating in the first reality-based workshop of its kind, ever. Over two full days, as the creative development for the workshop takes place, the participants will be recorded and taped, leaving no part of the process out. The 'reality' of creating inspired thought and growing each idea will then be observed and judged.
Inspiring the talent at the Young Lotus Workshop will be Chris Thomas - Chairman & CEO BBDO Asia Pacific, Peter Souter - Deputy Chairman and CCO, AMV BBDO London, Suthisak Sucharittanonta - Chairman & CCO, BBDO Bangkok, David Guerrero - Chairman & CCO, BBDO Guerrero/Ortega and Simon Bond - Regional Director, Proximity Asia.
The Young Lotus teams will be in action at AdFest 2007 in Pattaya and the results of the workshop will be screened so that delegates can experience first-hand the First Advertising Reality Show - Enter The Lotus.
For more information on the Young Lotus Workshop, visit www.adfestawards.org and click on the 'Enter The Lotus' box.
For details on previous winners of and participants in Young Lotus Workshop, please visit www.adfestbuzz.com and click on 'What Young Lotus are up to'.
AdFest has organised a Radio Workshop
Speaker Sessions
For the first time, AdFest has organised a Radio Workshop, to be conducted by highly-acclaimed radio guru Tony Hertz.
The informative half-day programme, entitled “Radio for Art Directors” was so popular that the workshop was to be repeated on the final day of the festival. At the workshop, Tony coached creatives on what makes a good radio commercial, and how to bring that good commercial to greatness.
Says Tony Hertz, managing director and creative director of Hertz;Radio and Other Clever Advertising and the judging chairman for AdFest Radio Lotus Awards, “There is a misconception that as one of the smaller categories, radio awards are the easiest awards to win, but this is not the case. Award-winning radio advertising needs great conceptual ideas and to be produced to the highest international standards.”
Speakers for day two at AP AdFest 2006 focused on finding that great creative idea. Peter Souter from AMV BBDO, London talked about “The Evolution of Guinness”, specifically explaining the route that the agency took to get to its award-winning work for the famous beverage.
He took delegates on a journey of advertising development that featured a selection of commercials from AMV BBDO that “all do a smart thing”. That “thing” was that they all turn the problem upside down to become the solution. His presentation amply illustrated that great ads have a simple, emotional communication running through them, which has the ability to change the way people think about what is being advertised.
Following Peter Souter, the Young Lotus Workshop moderating team from BBDO Asia took to the stage to update AdFest delegates on the latest from the reality of the creative process, which was filmed throughout the two-day event. T he BBDO team included Chris Thomas - Chairman & CEO BBDO Asia Pacific, Peter Souter - Deputy Chairman and CCO, AMV BBDO London, Suthisak Sucharittanonta - Chairman & CCO, BBDO Bangkok, David Guerrero - Chairman & CCO, BBDO Guerrero/Ortega and Simon Bond - Regional Director, Proximity Asia. The results of the Young Lotus Workshop will be revealed on Saturday at the Gala dinner and Awards presentation.
In the after-lunch slot, Mr. Benjamin Palmer giving advice on ‘Learning by doing' and Mr. Lewis Blackwell led a panel discussion with creatives expert in print, reviewing some of the print work entered and guiding delegates to ‘Look, don't read”.
AP AdFest 2007 is the largest yet. 5,012 creative works have been submitted from over five hundred agencies in forty-nine cities around the region - a six per cent increase on the number of entries entered in 2006.
Best of Best winners from Bangkok and Singapore for Print and Outdoor
Best of Best winners from Bangkok and Singapore for Print and Outdoor
7 Best of category winners in Print Craft but no Best of Show for DM .
The third day of events at the 10 th Asia Pacific Advertising Festival (AdFest), held at PEACH, the Royal Cliff Beach Resort in Pattaya Thailand revealed the winners of Print, Outdoor, DM and Print Craft categories for the Lotus Awards.
Best of Print was awarded to Leo Burnett Bangkok for its campaign for Clima Bicycle Lock (Barrier Cycle) Its work for the same client also won a silver award.
Piyush Pandey, Executive Chairman & National Creative Director for Ogilvy & Mather Indiaa and chairman of the print judging panel said, “In my opinion, the standard of work was higher than last year’s AdFest. It was hard to choose between the golds but after much discussion the judging panel came to a strong consensus on the Best of Press Award”.
Out of 1,453 print entries, forty-eight Press Lotus Awards were presented, including twenty-seven bronze, thirteen silver and seven gold awards, plus Best of Press. Winning agencies were from Bangkok. Ho Chi Minh City, Hong Kong, Kuala Lumpur, Mumbai, Petaling Jaya, Singapore and Sydney.
Ogilvy & Mather Singapore won two gold awards. The rest were picked up by BBDO Bangkok, BBDO Singapore, Leo Burnett Bangkok, Ogilvy & Mather Mumbai and Saatchi & Saatchi Singapore.
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